Telematics: Growing Up In Public

Chris McMahon Insurance Experts' Forum, September 7, 2012


The technology behind telematics and usage-based insurance is now mature enough that insurers can get a program up and running with relative ease. Telematics services providers, of which there are many, can manage virtually every aspect of a telematics program, from sourcing the hardware, managing connectivity, gathering and analyzing the data and creating an insurance score upon which to base the costs. That’s to be expected, and that was the overarching message from the Telematics USA show in Chicago this week.

The real value of a show like this goes beyond the overt marketing messages and lays in the first-hand validation of these ideas from insurance regulators, car makers, vendors and the insurers themselves.  Telematics is no longer some abstract technological possibility, but the eventual and natural result of multiple technological, economic and societal trends, including value shopping, perpetual connectivity, big data, consumer-loyalty programs, gamification, and more abstract ideas, like The Forever Health Monitor, which in short is about measuring everything, from individual performances to what one consumers and produces.

One of the more compelling and interesting ideas that supports the eventuality of telematics-based auto insurance came from Robin Harbage, director at Towers Watson, who spoke about the evolution of the telematics value proposition.

So far, insurers have been touting telematics as way for consumers to score discounts on auto insurance; but if you combine lower premiums and large upfront costs associated with planning, creating, testing and launching a telematics program, it’s no wonder that many insurers are taking a “wait and see attitude,” which has slowed adoption rates and delayed the achievement of a critical mass of insurers offering programs and consumers buying them.

In his presentation, Harbage described the evolution of telematics’ value:

• Marketing discounts, which appeal to self-selecting consumers, those who consider themselves to be safe drivers, or low-mileage and therefore low-risk drivers, and value shoppers. High visibility examples include Progressive’s Snapshot and State Farm’s In-Drive Co-Pilot.

• Marketing value-added services, which are designed to segment and appeal to higher value customers, (as exemplified by State Farm’s In-Drive Connect, the mid-tier offering which offers a range of reminders, diagnostics, driving tips and other apps).

• Marketing added security, (exemplified by and In-Drive Guardian, the “all-inclusive” offering that adds on incident alerts, emergency calls and roadside assistance).

• Personal goal achievement, which would be targeted at the more than 60 percent of drivers who don’t select basic usage-based insurance.

Telematics, in addition to offering a way to offer differentiated products in a crowded and
commoditized space, Harbage said, can significantly contribute to claims reduction and enhanced risk segmentation. The trick is to find the right tools to support your company’s definition of success, whether it’s a simple usage-based insurance product or a more expansive, and expensive, offering, and derive the data you need, not just the data you’re given.

He referred to the “intense data” coming out of telematics programs, which has real value for rating risk on a per-policy basis and as a segmentation tool. The caveat, however is that it’s easy to overspend and that the devices are just tools, not solutions.

Chris McMahon is a senior editor for Insurance Networking News.

Readers are encouraged to respond to Chris by using the “Add Your Comments” box below. Healso can be reached at chris.mcmahon@sourcemedia.com.

Your Last Text...Texting While Driving

Take out your wireless device. Read the last text message you received out loud. Would reading or responding to that text message from behind the wheel of a moving vehicle be worth the risk of getting into a car accident or worse? Chances are, the text message could wait. In today's 24/7/365 world, staying connected is no longer an option. It's a necessity. With a tenfold increase in text messaging over the last three years according to CTIA — The Wireless Association, there is no question that texting is increasingly becoming the way many communicate today. And, for many, the allure to quickly read and respond — even from behind the wheel of a moving vehicle — can be tempting. But texting and driving is dangerous. FAIR USE NOTICE: This video may contain copyrighted material. Such material is made available for educational purposes only. This constitutes a 'fair use' of any such copyrighted material as provided for in Title 17 U.S.C. section 106A-117 of the U.S. Copyright Law. This video was produced by PicVid Productions http://www.picvidproductions.com/ Re-posted by Vincent Rush of Lynx Telematics in Cincinnati Ohio. Lynx Telematics is the developer of the Lynxsafe Teen Driving Monitor that allows parents of teen drivers to eliminate texting and driving by their teen drivers while at the same time, ensuring safe driving habits by monitoring speed, seat belt usage, driving habits and mechanical failures. If you're a concerned parent of a teen driver and would like more information on the LynxSafe Teen Driving Monitor by Lynx Telematics, that eliminates Texting and Driving, Speeding, Distracted Driving and monitors seat belt usage, mechanical failures and allows a parent to set up geo fencing, please contact Vincent Rush of Lynx Telematics at vrush@lynxtelematics.com or directly at (513) 965-6318 For more information, contact Vincent Rush at vrush@lynxtelematics.com or (513) 965-6318

Lynx Telematics Signs Another Major Contract

Lynx Telematics, in Cincinnati, Ohio recently has signed a deal to partner and provide services to an industrial company that employs a fleet of more than 700 trucks and is the number 3 company in their industry.

It was learned through conversations after the decision had been made to work exclusively with Lynx Telematics, that this was the 4th test pilot that the company had been through over the past 3 years.
The reasons sited for making their decision were the complexity and robustness of the solutions we provided as well as the customer service and attention to detail that we demonstrated while servicing the test pilot program.

Vice President of Business Development, Vincent Rush, who handled the account from inception to delivery, explains the process and what led to the acquisition;

We began by picking a total of 16 large box trucks in two different locations.
Location A had 9 trucks on pilot while location B had 7.

Before we began stage one, we crafted a team “Roll Out” letter to the employees explaining the purpose installing this technology.

We called the program “The Safe Driving and Operational Efficiency Program”. One of the problems with many telematics projects, is failure to properly implement the program. That not only takes into consideration the explanation of why, but when, how and the name of the project.

The main objectives of the program were, safety compliance, reduction in fuel consumption, lowering insurance costs and allowing drivers to earn more through improved route efficiency.

The telematics landscape is littered with programs gone wrong, due to an improper roll out with unclear expectations.

When dealing with employees, it is very important to make sure team members see the project as a good thing for the company and not a “Covert Spying Project”.

This has always been one of our specialties and what differentiates us from many of our competitors.
There is a big difference in building a successful and sustainable telematics company and simply selling telematics devices.

Phase 1 of our program consisted of setting up our “plug and play” system in the trucks and then monitoring and collecting data for the Operations Manager for a period of 2 weeks.

During this time period we focused on idling time and discovered that each truck would idle an average of 8:30 per stop or an average of 7 hours per week, per truck.

It was during this phase that we were able to show, that by getting control of the idling time, we could reduce the company’s annual fuel expense of approximately $9 Million dollars by a conservative $720,840, using just one element of savings.

In phase two we split the locations and the fleet into two separate groups.

One with audible alerts for idling over 3 minutes and the other location, with only 6 trucks, without audible alerts.

The results were staggering!!!!

Location 1 accumulated a total of 280.5 hours with 9 trucks for an average of 1:52 per stop, while Location 2 with 3 fewer trucks, totaled 592 hours for an average of 6:12 per stop.

We were able to show our client an estimated annual savings in fuel expense, based on idling alone, of $902,415 or roughly 10% of their annual fuel budget.

We didn’t stop there.

The next phase of our test pilot was a meeting with their insurance company.
Not only did we get a verbal estimate of $75,000 dollars in annual savings, we received an endorsement from the company as well.

With an additional estimated savings of $129,600 in maintenance expenses we were able to show our client a projected annual savings of $1.1 million or $3.3 over the next 3 years.

Sure, these numbers are great and alone they should be enough to help any company pull the trigger on making the investment into telematics.

We also added the ability to monitor texting and driving through our partnership with ZoomSafer. In fact, 3 days before our final meeting, one of the company drivers was ticketed for texting while driving.

However, for a company that has been down the road with 3 other test pilots, all lasting 90-120 days, the real thing that sealed the deal, after only 52 days, was our level of customer service and attention to detail for the client.

“Lynx Telematics did not simply install a bunch of units and accumulate data for us”, 
commented the company Fleet Operations Manager. “They actually took personal responsibility and helped us manage and understand what the data was telling us.”

“Lynx also monitored our fleets ECM data and alerted us to possible mechanical issues as they were happening. That alone saved us thousands in productivity and lost product.”

“When I wanted reports or samples of data, my Account Manager, Vincent Rush, didn’t just email it to me, he hand delivered it and explained how the data was presented. They were the most thorough company we had tested.”

“What has really impressed us to this point is that now that we are partnered with Lynx, we are still getting help and attention, like we did in the testing phase. Very impressive level of service from a telematics company”

For more information or an analysis on how Lynx Telematics can help your company fleet reduce operating expenses, improve safety compliance and productivity while reducing risk liability, contact Vincent Rush at (513) 965-6318 or vrush@lynxtelematics.com

Crash survivor preaches dangers of texting while driving

By Ron Recinto | The Lookout – Fri, Aug 3, 2012

Chance Bothe knows firsthand the dangers of texting and driving.

The Texas man typed this message to a friend while driving home from college earlier this year, “I need to quit texting because I could die in a car accident and then how would you feel …”

A few seconds later, Bothe’s pickup veered off a bridge and dropped down a 35-foot-deep ravine.
KHOU-TV reports he suffered extensive injuries including a broken neck, a punctured lung, and a fractured face, which would later require extensive reconstruction. He had to learn to walk again, the station reports.

“I’m very lucky that I’m not gone forever,” Bothe, 21, told KHOU-TV on his last day of a six-month rehabilitation in Houston. “I still have things to do in this world.”

One of the first things he’s doing is spreading the word of the dangers of texting and driving.

“They just need to understand, don’t do it. Don’t do it. It’s not worth losing your life,” he said. “I went to my grandmother’s funeral not long ago. And I kept thinking, it kept jumping into my head: ‘I’m surprised that’s not me in that casket.’ I came very close to that. To being gone forever.”

Texting while driving is banned in 39 states and the District of Columbia, according to the Governors Highway Safety Association. Texas does not have a statewide ban on texting while driving. However texting while driving is banned in some municipalities and school zones in the state.

Bothe promised to spread the word about the dangers of texting while behind the wheel so that others can learn from his mistake.

“What people have told me is the reason God didn’t keep you away from this Earth is because you have something special to do,” he told KHOU. And I believe what is special is that I should tell everyone not to text message and drive.”

Re-posted by Vincent Rush of Lynx Telematics

Insurer: Letting us spy on your driving cuts premiums!

By Chris Woodyard, USA TODAY 

If you thought devices that voluntarily spy on your driving might be a passing fad, think again: One big insurer says it’s finding that such systems are more than two-and-a-half times as good as traditional methods at predicting accidents.

Progressive Insurance just released a finding based on the program it introduced a year go that finds “loss costs” for the drivers with the highest-risk driving behaviors are about two and a half times higher than those for drivers with the lowest-risk behavior.

Though it has tried “usage-based” insurance programs for years, Progressive introduced a system called Snapshot last year in which drivers are sent a small device that plugs into their cars and relays information about their driving habits. The insurer says it measures the time of day the car is driven, distance driven, and how many hard brakes per mile the driver makes. Other insurers, such as State Farm and GMAC, also have similar programs.

As a result, Progressive says it has found that 70% of drivers who have signed up for its Snapshot program pay less for their insurance than they did before the program began:

They are saving an average of $150 a year. It’s offering to let any driver give the program a 30-day tryout, not just its own customers, to see if they will save money in the 42 states in which it is offered. Progressive officials say they want to prove that good drivers are paying unnecessarily high premiums based on the risk they present to insurers.

“For most, the rates they’re paying are higher than the risk they actually present –- and in many cases, much higher,” says Progressive CEO Glenn Renwick in a statement.
Re-posted by Vincent Rush of Lynx Telematics

Insurance companies want to take the lead in marketing and managing UBI services. It makes sense since they already have familiar brands as well as the customer base. Most important, they are the ones with relationships with state regulators, keeping track of the myriad regulations and requirements of individual states.

A Company in Cincinnati, Lynx Telematics has developed a device called the Lynx Safe Teen Driving Monitor that can not only provide insurance companies with a UBI telematics device, but is the first of its kind to give parents “real-time” parental control and live monitoring of their teens driving habits, while at the same time, preventing texting and driving.

Vincent Rush, President of Business Development for Lynx Telematics, commented in Nashville recently that, “While we realize that quality and integrity of data is paramount in the UBI market, we also saw a gigantic void. Many insurance companies have the programs, however parents really have no control over their children’s driving habits, until the company reports back to them. We wanted to bring, not only savings to a parent, but peace of mind as well. As a parent, I don’t want to receive a report about my kids poor driving habits, 3 days after their funeral. I want to know the instant my teen is getting careless. I’ve already had one personal experience and I don’t care to have another”

With the LynxSafe telematic device, Mom & Dad are now, figuratively in the front passenger seat with their teen driver from the moment they pull out of the driveway”. Rush went on to say that, “Our single user interface model allows Mom and Dad to set parameters as well as receiving immediate text alert and emails when their son or daughter is speeding, driving radically, or in any type of accident as well as experiencing any mechanical break down.”
For more information on the LynxSafe Device and Lynx Telematics, contact Vincent Rush at (513) 965-6318 or vrush@lynxtelematics.com

Ohio Text-Law Citations to Begin July 1

Ordinance likely to be shelved when state law takes effect in August.
By Terry Morris, Staff Writer 

KETTERING — Enforcement of a new Ohio law prohibiting texting while driving will begin at the end of August, but a city of Kettering law that may soon be shelved provides for citations inside the city limits beginning July 1.

The city’s ordinance banning texting behind the wheel was approved in December 2011 and took effect in January, but provided a six-month training and education period during which only warnings were issued.

That cushion is about to end, although the city is expected to discontinue its ordinance once the state law takes hold.

Kettering police will begin issuing citations July 1, public information officer Ronald Roberts said.
Officers will be focusing on drivers who exhibit signs of distraction due to texting, such as “swerving in their lanes, sitting stopped at a green light and striking a curb with their tires.”

Some aspects of the Kettering ordinance are stricter than the state’s, which is toughest on teenage violators. In Kettering, texting behind the wheel will be a primary offense for drivers of all ages.
The fine, which is set by Kettering Municipal Court, will be $105.

“It has always been our intention to rescind our ordinance if the state passed a law,” said Kettering vice mayor at-large council member Amy Schrimpf.

District 3 council member Tony Klepacz, who was a proponent of one of the first local texting ordinances in the nation, said he would support that change.

Re-posted by Vincent Rush of Lynx Telematics in Cincinnati Ohio. Lynx Telematics is the developer of the Lynxsafe Teen Driving Monitor that allows parents of teen drivers to eliminate texting and driving by their teen drivers while at the same time, ensuring safe driving habits by monitoring speed, seat belt usage, driving habits and mechanical failures.

For more information, contact Vincent Rush at vrush@lynxtelematics.com or (513) 965-6318

Momspeak: The perils of teen driving, and letting go

 Momspeak: The perils of teen driving, and letting go By Tracy Grant I remember tucking their two premature bodies — each weighing less than five pounds — into the newly installed car seats in the back of the Toyota Corolla for the 12-minute drive from Holy Cross Hospital to our home in Silver Spring. My husband drove the back roads because fewer cars meant lower chances of a collision, a lesser likelihood that another driver would grow angry at and aggressive with the car that crept along at five miles below the speed limit. When we pulled into the driveway, it was with audible sighs of relief. Never again would a car journey with our sons be so fraught with anxiety and perceived peril.

 That is, until you make the appointment for that once-sub-five-pounder to take his driving test. Christopher has had his permit for the required nine months. We have spent time virtually every weekend driving. If I am to be fair, I have to concede that I no longer sit in the passenger seat not breathing, knuckles white, my foot depressing an imaginary brake. He has mastered changing lanes, highway driving, night driving, even driving in the rain. I am almost comfortable with him driving his brother and me almost anywhere we need to go. In an emergency, I would feel that he could get me where I needed to go.

 In short, I was slowly — very slowly — moving toward acceptance of the idea of Christopher, having his driver’s license. That is, until the release of two studies last month by the American Automobile Association and the Insurance Institute for Highway Safety on the perils of teen driving.

 The AAA study added new data to the long-proven fact that teens are the most dangerous drivers on the road. Specifically, the research found that the chances of a fatal accident increase by almost half when a 16- or 17-year-old driver has one teenage passenger. The risk doubles when the teen driver has two teen buddies in the car and quadruples when the teen passengers number three or more.

 The Insurance Institute study found that teen deaths in automobile accidents have fallen since 1996, when tougher rules requiring graduated licensing for teen drivers were enacted. (Graduated licensing refers to requiring teens to have a set number of supervised hours of driving — generally about 60 — before they can get what is called a provisional license that imposes some restrictions, including on the number of minors in the car and on night driving.) But it also reported that if states enacted tougher licensing rules, 500 deaths and 9,500 crashes involving teen drivers could be avoided each year.

When Christopher started the driver’s ed process, the thought of driving with him for 60 hours seemed daunting and interminable. At times during the last nine months, it has proved to be that — for both of us. But is he a better driver at 16 than I was? Absolutely. Would I object if the state required him to get another 10 or 20 hours of supervised driving before he could take his license test? Absolutely not. A friend whose son got his license within the past year told me she offered him this bit of wisdom before he took the test: “Failing the test doesn’t make you a bad driver, and passing it doesn’t make you a good one.”

 I have warned Christopher that having his license isn’t likely to change his driving habits very much. He can drive just about anyplace we go as a family, but the notion of my tossing him the car keys and offering a cheery “be safe” as he, his brother and some buddies go off to the movies doesn’t seem to be in the cards.

“We know that carrying young passengers is a huge risk, but it’s also a preventable one,” said AAA Foundation President Peter Kissinger in presenting his study’s findings. Oh, and did I mention that the other sub-five-pounder is finishing up his two-week driver’s ed course this week? Here we go again.

 Tracy Grant is the editor of KidsPost. Her Momspeak column runs every other week.

If you're a concerned parent of a teen driver and would like more information on the LynxSafe Teen Driving Monitor by Lynx Telematics, that eliminates Texting and Driving, Speeding, Distracted Driving and monitors seat belt usage, mechanical failures and allows a parent to set up geo fencing, please contact Vincent Rush of Lynx Telematics at vrush@lynxtelematics.com or directly at (513) 965-6318

Telematics Insurance Simplified

Jared Davidson, Commercial Insurance Agent at Beehive Insurance If you’ve heard of the word, you likely work in the fleet management industry—or maybe you’re a tech junkie(!). What does telematics have to do with insurance you might be asking? Telematics is a relatively new field in technology that combines telecommunications and informatics – the study of information processing. GPS is a form of telematics. A Vehicle early warning system, such as GM’s OnStar, is another. To compare GPS to today’s telematics would be like comparing an analog cell phone from 25 years ago to today’s versatile smart phones. Businesses that operate fleets of vehicles today are under constant pressure to reduce costs and increase efficiency through improved fuel economy, better driver behavior, more effective dispatching and tracking, and overall vehicle management. The FMCSA in conjunction with the USDOT has enacted regulations and guidelines that reflect their push to improve overall road safety through better monitoring of driver behavior and vehicle road worthiness. Today’s cutting edge telematics devices integrate vehicle data obtained from the vehicle’s on-board diagnostics devices, which since 1996 are on all vehicles under 12,000 lbs GVW, with GPS data as well as driver inputs such as braking and acceleration levels to monitor overall vehicle operation. Telematics devices are becoming less proprietary over time so the cost of entry is becoming lower. The newest systems are cloud based and work on all major brand smart phones and tablet devices. Windows and/or Apple based operating systems are used at the dispatching end and Android (and other) operating systems on the driver’s end. Telematics systems can (and should) include real-time dispatching, routes traveled, and locations traveled to. There are applications that factor in traffic and weather data to route the vehicle to the most efficient way to reach its destination. This can result in savings through fewer miles traveled, lost time in traffic, and decreased idle time. Many hand held devices can now be configured to only allow incoming calls from numbers chosen by the employer, with similar restrictions on out-bound communications, reducing distractions to a minimum. Driver logs and post-trip inspections can also be performed with some of the better telematics software, reducing costs related to employees’ time to perform these government mandated duties, with the input automatically uploaded to the company’s server for real-time record keeping. So again, what does this have to do with my insurance? Well, several insurance companies have completed studies indicating that businesses that utilize telematics have fewer claims on their commercial auto policies. Lower claims for a business owner means that their account becomes more attractive to a potential insurer, and are more likely to get their best price on a quote. Some large commercial auto insurance companies are giving discounts for permanently attached telematics devices as well. Additional benefits can include time, money, and attention saved not having to deal with claims. Like deductibles, vehicle rental, repair shop issues, purchasing a replacement vehicle, possible negative publicity, and expenses related to training employees in new vehicle operation. Additionally, drivers have been shown to have fewer moving violations and accidents when they understand their vehicle and driving habits are being monitored. Quick location and recovery of stolen vehicles is much more likely. Even when the vehicle is not in use, the tracking device will ‘ping’ its location every few minutes. Weekend and holiday vehicle use can be monitored and better controlled by the business owner, lowering miles traveled, fuel expense, and unnecessary vehicle wear and tear costs. All of this adds up to a more efficient, well run vehicle fleet – and makes the roads safer for all of us. Jared Davidson Senior Account Executive 801-743-7717 | jadavidson@beehiveinsurance.com

Newest prom danger: Texts

Distracted driving latest focus of annual mock crash

 MARION - Mock crashes in the spring are as much the norm for high schools as their proms and graduations.

Once a message not to drink and drive, they are now used as a tool against distracted driving as well.
The Marion post of the Ohio Highway Patrol staged a mock crash attended by students from Elgin, Marion Catholic, Pleasant and Ridgedale high schools Monday morning at the Marion County Fairgrounds. Firefighters from the Marion City and Marion Township fire departments worked together to free "victims" from vehicles using the Jaws of Life and saws.

Students portrayed the victims. Ridgedale's Samantha Burns was the fatality, on the ground covered in a white sheet. Highway patrol trooper Ben Addy gave the safe-driving speech, walking through the grandstand and talking to students with the crash scene in the background.

He shared some stories, including one in which two family members died in a crash caused by a distracted driver trying to pass a semitrailer.

"That vehicle is a missile," Addy said, recalling something a past post commander used to say about the dangers of unsafe driving. "We are hoping you guys will listen to us."

Distracted driving has become part of the talk of law enforcement as they educate teens about the consequences of unsafe driving.

Lt. Lance Shearer, commander of the patrol's Marion post, said dangers include texting and driving as well as changing the radio or eating while driving. He said distracted driving is a huge issue of concern when it comes to causes of avoidable crashes.

"You know kids are doing it," he said.

A Pew Internet and American Life survey completed in 2009 found that 34 percent of 16- and 17-year-old teen texter respondents said they had texted while driving. The report estimated that about 26 percent of all American teens ages 16 to 17 text while driving.

The National Highway Traffic Safety Administration reported that 16 percent of fatal crashes and 20 percent of injury crashes in 2009 involved reports of distracted driving. Sixteen percent of all drivers younger than 20 involved in fatal crashes were reportedly distracted while driving.

As far as dangers, a Virginia Tech Transportation Institute study stated that sending or receiving a text takes the driver's eyes from the road for an average of 4.6 seconds. At 55 mph, that would be the same as driving the length of a football field blind.

The issue has been discussed in the Legislature. The Ohio Senate recently passed a bill that would ban texting while driving. The bill, which must be approved by the Ohio House, would make texting and driving a primary offense for teens younger than 18.

That means law enforcement could pull teens over for the offense without spotting any other offenses and teens could face a 60-day license suspension for a first offense.

Ridgedale student Hannah Loper said she volunteered to portray a crash victim because it sounded like fun and teaches teens not to text and drive. She and other students agreed that it is a problem.
While talking about distracted driving, troopers also lectured against the dangers of drinking and driving. Addy told students not to drink considering they are underage, but added that if they do, to only do so in moderation and not drive for any reason.

He talked about the scenes that first responders come across as he referred to an area of broken glass on a van's windshield. That area, he said, is commonly caused by the head of a driver not wearing a seat belt.

"A lot of times you will find hair, skin, blood right in the windshield," he said.

Student volunteers described their experience as interesting but a bit uncomfortable.

"I think the Jaws of Life is pretty scary," said Loper, who portrayed the driver of a car involved in the crash. She sat with a sheet over her as firefighters cut off and removed the car's top.

"It was a new experience but scary at the same time," she said. "The saw is by your head."

Burns spent the entire time lying on the ground as if she was dead. A firefighter laid a sheet over her and continued to the car as he and others worked to free victims.

Addy explained that first responders focus on the living because that's who they can still help.
"I thought it was pretty scary," Burns said. "I was supposed to be dead. They said, 'She's dead. Don't worry about her.'"

Reporter Kurt Moore: 740-375-5151, kdmoore@ marionstar.com or on Twitter @StarKurtMoore

For information on the LynxSafe Teen Driving Monitor, that disables texting and driving, along with web browsing, contact Development Manager Vincent Rush at Lynx Telematics in Cincinnati, Ohio at 513-965-6318 or 513-702-0495. Vincent Rush can also be reached by email at vrush@lynxtelematics.com or visit http://lynxtelematics.com for information on Lynx Telematics.

Telematics Technology Proves Driver Safety and Fleet Savings Go Hand-in-Hand

Fleet Owners Cut Costs With Driving Habits

SALT LAKE CITY, UT, Apr 12, 2012 (WIRED MARKET ONLINE) – Lynx Telematics Technology Solutions Inc., a global telematics company centered on fleet management and driver safety solutions, is proving a direct correlation exists between driver habits and fleet operational cost savings. With Lynx Telematics Go5 -- the most comprehensive solution designed to improve driver safety, fleet management and compliance -- fleet owners are able to increase fuel efficiency on average by 20 percent, reduce maintenance costs by 20 percent and avoid costly penalties and fines.

"Fleet owners from all over the globe have turned to Lynx for a fleet management solution that will not only save lives, but improve their bottom line as well," said David Holland, Lynx VP. "With data collected from tens-of-thousands of vehicles using our technology for the past several years, we have proven to dramatically improve driving behavior, leading to fewer crashes, better fuel economy and safer, more productive drivers."

AAA reports that accident costs amount to over 164 billion dollars per year. To avoid incurring collision costs, Lynx Telematics offers the only solution that provides real-time in-cab verbal alerts to drivers when speeding, idling, driving aggressively or not wearing a seat belt. By mentoring drivers into developing safer driving habits, fleet managers can expect a reduction in speeding and aggressive driving of more than 86 percent, leading to greater fuel efficiency and significantly lower rate of crashes.

"While working for 34 years at one of the largest mining companies in the world, we achieved a 77 percent reduction in driver incidents in one year after installing telematic technology across our fleets," said Bruce Huber, newly named Vice President of Safety. "By improving driver behavior, we were not only able to protect the lives of our drivers, but save money on fuel and maintenance costs as well."

With Lynx Telematics, fleet managers can also monitor fleet vehicles and identify areas to reduce operational costs. Through satellite and cellular based tracking, managers can monitor trips taken and vehicle MPG, ultimately eliminating unauthorized trips and improving company productivity.

About Lynx Telematics is a Cincinnati based company centered on telematics, fleet solutions and driving safety. Its breakthrough driving safety solutions are designed to safeguard lives, save money and protect the environment. LynxSafe technology dramatically improves driver behavior and has been documented to reduce accidents by more than 80 percent. For more information, please visit http://www.lynxtelematics.com

For further information, contact Vincent Rush at (513) 965-6318 or at vrush@lynxtelematics.com

Spy-in-the car boxes for young drivers slash accidents by a fifth and may save 40% on insurance after a year

By STEPHEN WOMACK

PUBLISHED: 15:31 EST, 31 March 2012 | UPDATED: 05:24 EST, 1 April 2012

Read more: http://www.thisismoney.co.uk/money/cars/article-2123201/Monitoring-habits-young-drivers-reduces-accidents-fifth-insurer-analysis-found.html#ixzz1qoBuGoOa

Fitting an insurance ‘spy in the car’ to monitor how youngsters drive can cut accidents by one fifth, potentially saving hundreds from death or serious injury. And it should mean that getting cover will be much easier. 

This is the conclusion of Co-operative Insurance, which has analysed the performance of 15,000 customers who have signed up to a policy that includes the fitting of its Smartbox. 

They were found to be 20 per cent less likely to be involved in an accident than those without one. Crashes were generally less serious, with damage and injury costs almost one third lower.

Grant Mitchell, head of motor insurance at the  Co-op, says: ‘It is still early days and some of those who join will be safer drivers anyway, but there are signs of customers showing gradual improvement in the way they drive.’

Co-operative will this week publish more details of its research. Its findings are likely to give a boost to those who argue that fitting satellite trackers to cars is the best way to combat the astronomical costs of cover for young drivers.

Co-operative has been offering its Smartbox cover for a year. The black box monitors braking and acceleration, cornering and speed. It also tracks when a car is used, as most accidents involving young drivers are late at night.

Lynx Telematics currently offers the most comprehensive and advanced technology in the new "Teen Driver" market with it's product LynxSafe.

Parents can monitor their teens driving behavior with urgent alerts regarding speeding, seat belt usage, excessive RPM's, hard braking, and unauthorized vehicle use.

LynxSafe also has the ability to provide real time diagnostic feedback on vehicle health as well as the ability to disable texting and driving.

For more information on how the LynxSafe product can help develop teen safe driving habits, contact Vincent Rush with Lynx Telematics at (513) 702-0495 or at vrush@lynxtelematics.com

Telematics can help with Distracted Driving

From ABI Research

Posted Tue, 27 Mar 2012 04:51:00 EDT by David Alexander

​A recent study by the AAA in the USA revealed that distracted driving was a bigger problem than ever, especially for teenage drivers. With electronic devices the number one problem, there were plenty of other causes, such as conversations with other occupants, personal grooming, and eating and drinking.

The one positive conclusion was that there was a significant improvement when an adult was present.

Now while it is not practical for adults to always accompany teenagers in their cars, telematics systems offer a range of alternatives that can have a similar beneficial effect. Some can restrict certain aspects of the vehicle such as music volume or maximum speed, and others can report on incidents such as sudden braking. In-car video systems are also available.

It is time that the safety aspects of telematics were given more attention in marketing materials. This and incentives to install ADAS would do a lot more to rectify the distracted driving epidemic than more laws banning specific activities when driving.

About ABI Research

ABI Research is a market intelligence company specializing in global connectivity and emerging technology. Our unique blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers in the technology industry every year. ABI Research, the only intelligence firm dedicated to emerging trends in connectivity and technology, has a deliberately designed focus on specific and complimentary practice areas that provides our clients with an unrivaled multidisciplinary integration and in-depth perspective on today's technology markets.

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Teen Driving Deaths on the Rise!

A very sad, but true video. This was our inspiration behind developing our new LynxSafe Teen Driving Monitor. Having dealt with personal tragedy myself, I wanted to do what I could to help prevent another statistic.

Visit msnbc.com for breaking news, world news, and news about the economy

A lot of people are asking me these days, "What was your inspiration behind developing LynxSafe and how did you come up with the idea?"

The answer is simple...I'm a Father!

I lost a 16 year old brother, Shane Rush, in 1983 to an accident that was a result of him racing another kid home from school. I remember having to tell my parents, who were both at work at the time about the accident and that their son was not coming home.

I've never experienced or witnessed such grief as I watched my parents go through during that time. Today, even 29 years later, my Mom and Dad still tear up when any mention of the accident is brought up.

Today, I am a 48 year old adult with children at the age of 13 and 10. As they approach the age in which I will be taking them to get their "Temps", it was my desire to create a way in which I could come as close as possible to ensuring that they drive as safely with their permanent license as they do when Mom or Dad was in the car.

From a selfish perspective, I wanted PEACE of MIND bay always being linked to them and their driving habits.

Being able to ensure my kids drive the speed limit that I set forth, always drive with their seat belts and not text and drive or surf the internet on their smart phones, was the inspiration behind our LynxSafe driving product.

I wanted to share an article from USA Today about the growing epidemic that we as a society of parents are facing.....

Deaths rise among youngest drivers

By Larry Copeland, USA TODAY

A report from a national road safety group highlights what could be a troubling trend among young drivers: an increase in fatalities among 16- and 17-year-old drivers after several years of declines in that age group.

The Governors Highway Safety Association (GHSA) examined deaths of 16- and 17-year-old drivers through the first six months of 2011 and found an 11% increase over the same period in 2010. Deaths of 16-year-olds rose 16% and 17-year-olds 7%, for an overall jump of 11%.

Twenty-three states saw increases, 19 had decreases, and there was no change in eight states and the District of Columbia.

• STORY: Phased-in licensing could save 2,000 a year

• STORY: Technology tackles distracted teen driving

• MORE: Parents distracted teaching teens to drive

The study by the GHSA, which represents states on highway safety issues, covers only the first half of last year. Traffic deaths usually rise during the second half of the year, which includes summer and vacation driving. If data for the second half of 2011 continue the trend, it would be the first time in eight years that deaths have risen for this age group of drivers.

The rise is believed to be caused mainly by two things, says Allan Williams, a highway safety consultant who conducted the study:

•The improving economy means more teens on the roads. The recession probably helped reduced travel among teen drivers in 2008 and 2009; those drivers are returning to the highways.

•The impact of phased-in driving privileges for teens — graduated driver licensing (GDL) programs — is leveling off. These initiatives, implemented or strengthened in the mid-1990s, are in place in every state. "Once you get that initial impact, you're not going to get another 20% drop the next year, unless you can improve compliance," Williams says.

The states that saw increases in deaths among young drivers "don't stand out as weak" GDL states, Williams says. He says there is room for further strengthening of state GDL laws and for more consistent enforcement of some provisions, such as restrictions on teen passengers and nighttime driving.

Peter Kissinger, president and CEO of the AAA Foundation for Traffic Safety, cautions that "if you're looking at six months' worth of data, you've got to be careful about trying to draw global conclusions."

GDL programs are proven effective, and parental involvement is crucial, he says.

"Regardless of state laws, parents can just institute and enforce restrictions consistent with the best GDLs," Kissinger says. "The best GDL programs are only as good as what is enforced. And parents are in a much better position than local police to enforce those provisions."
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  For more information on how Lynx Telematics, an OEM located in Cincinnati, Ohio can help your company crack down on cargo theft or custom design a solution to meet your fleet management needs, contact Vincent Rush at (866) 314-0461 

LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.

As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

U.S. Calls for Ban on In-Car Facebook, Twitter

The U.S. Transportation Department asked automakers to design devices allowing drivers access to social networks such as Facebook and Twitter so they can’t be used while a car is moving.
Transportation Secretary Ray LaHood, in the non-binding guidelines issued today, also called for disabling manual texting, Internet browsing, 10-digit phone dialing and the ability to enter addresses into a built-in navigation system for drivers unless the car is in park.

The department said it’s considering future guidelines to address handheld electronics brought into cars and minimizing distractions from voice-activated systems. Today’s guidelines culminate LaHood’s campaign to bring attention to distracted driving caused by use of mobile phones and other electronic devices behind the wheel.

“DOT is on the right path,” Barbara Harsha, executive director of the Governors Highway Safety Association, said in an e-mail. “We particularly like the guideline for disabling devices that text and surf the Internet, etc.”

The guidelines don’t apply to electronic warning systems such as lane-departure or collision alerts. The department will seek comments before making them final. Regulators still expect full compliance, David Strickland, administrator of the department’s National Highway Traffic Safety Administration, told reporters on a conference call with reporters.

“Distracted driving is unsafe, irresponsible and can have devastating consequences,” LaHood said on the call. “Every single time a driver takes his or her focus off the road, the driver puts his or her life and the lives of others at risk.”

More Electronics Offered

In 2010, 3,092 people, or 9.4 percent of road fatalities, were killed in crashes related to driver distraction, according to NHTSA.

This year, there will be a 29 percent increase in the number of new cars and light trucks sold in North America that will be fitted with smartphone and embedded-connectivity units, according to QUBE, part of automotive data provider just- auto.com. The firm expects 5.8 million in-vehicle units this year. By 2026, all vehicles sold in North America and Japan will have the technology, the Bromsgrove, England-based company forecasts.

U.S. light-vehicle sales this year may rise at least 6 percent to 13.6 million this year, the average estimate of 18 analysts surveyed by Bloomberg in January.

Industry Guidelines

The Alliance of Automobile Manufacturers, whose members include Toyota Motor Corp. and General Motors Co. (GM), completed its own guidelines on electronics in 2002 and has updated them twice, Gloria Bergquist, a spokeswoman for the Washington-based group, said.

The U.S. government guidelines differ from the industry’s in calling for in-car applications to be disabled while a vehicle is moving, she said.

Automakers haven’t calculated what costs might be involved, she said. Regulators didn’t look at costs because it’s a voluntary guideline rather than a rule, Strickland said.

The guidelines recommend limiting to two seconds the time it takes a driver to complete a task that requires eyes to be off the road, and for simplifying the complexity of built-in communication systems.

Consumers will still be able to have built-in systems, Strickland said. Regulators aren’t trying to ban them, just reduce their use while driving, he said.

“We recognize that vehicle manufacturers want to build vehicles that include the tools and conveniences expected by today’s drivers,” he said.

Safety Board

In December, the U.S. National Transportation Safety Board called mobile-phone use in cars a public-health epidemic on the scale of smoking or drunk driving. It recommended that all U.S. states ban phone use by drivers, even with hands-free devices. The safety board can’t make or enforce rules.
The board plans a meeting on distracted driving in March, Kelly Nantel, a spokeswoman, said.
LaHood, who has said he will step down from his post even if President Barack Obama wins a second term, has said he supports bans on all use of handheld devices while driving.

The agency decided to publish voluntary guidelines rather than a compulsory rule in part because change may get done more quickly, LaHood said.To contact the reporter on this story: Angela Greiling Keane in Washington

For more information, contact Vincent Rush of Lynx Telematics at (866) 314-0461 

 For more information on how Lynx Telematics, an OEM located in Cincinnati, Ohio can help your company crack down on cargo theft or custom design a solution to meet your fleet management needs, contact Vincent Rush at (866) 314-0461 

LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.

As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.