Wednesday, February 29, 2012

Unifirst Fleet Implements Use GPS Tracking Telematics To Improve Corporate Productivity And Safety Practices



Massachusetts-based company envisions higher level of customer service as an added benefit, based on increased "face to face time" between its drivers and its customers

With strategic goals to reduce fuel and maintenance costs, while improving driver productivity and safety, UniFirst Corporation recently adopted the use of highly specialized GPS tracking software known as Telematics to manage their thousands of routes traveled in the United States and Canada each week by its 3,000 customer delivery vehicles.

Because of more efficient route mapping, the Vehicle Telematics software package is also projected to allow UniFirst delivery drivers to increase "face to face time" with their customers, thereby further improving their servicing levels and customer satisfaction.

UniFirst, an industry leader in work wear and textile services, rents, leases and sells uniforms, protective clothing, corporate work wear, and facility service products to more than 240,000 business customers throughout North America.

"Before implementing this system, we were unable to receive accurate and true information on operational data. Information like engine idling times, driving speeds, and other driver behavior, including compliance of safety protocols and the proper following of the most efficient pre-determined routes," explained Lauren Barros, Fleet Safety Engineer for UniFirst. "This software package is like having a knowledgeable navigator and safety engineer riding shotgun with each of our drivers so they operate with maximum efficiency and, ultimately, provide all our customers with delivery service that's second to none in the textile services industry." she added.

GPS Tracking / Telematics software is, in part, designed to enable its users to route efficiently, keep accurate mileage records, monitor idling times and voltage checks. It also tracks such variables as vehicle speed, and any harsh braking or rapid acceleration events. Telematics is the ideal solution to provide the company with such data - data that can then be applied to making improvements to operational procedures, as well as worker compensation issues.

"Based on the initial analysis of our pilot program with Telematics, we've already seen an improvement in the performance habits of our drivers," UniFirst's Barros added. "Over the course of the next several months, we anticipate applying the data we receive to implement further initiatives that can make measurable differences in the use of fuel and in driver behavior," she added.

Lynx Telematics, located in Milford Oho, is an OEM (Original EquipmentManufacture) that specializes in developing proprietary fleet GPS Tracking devices for fleets of all sizes and functions.
For information on how Lynx Telematics can help your company save an average of $2500 per vehicle annually, contact Business Development Manager, VincentRush at (513) 965-6318


LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.
As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Monday, February 27, 2012

The Core of Lynx Telematics and Auto Dealerships

With innovative and easy-to-use services, Lynx Telematics, Inc. connects you to what you need, whether it's a coffee shop in Cincinnati, an ambulance in the middle of nowhere or the location of a loved one. As an OEM we serve our customers by offering a comprehensive suite of services to consumers, auto dealers, and fleet managers. We are also able to tailor our offerings to the distinctive needs of our partners and personalize the connected experience for customers

Lynx Telematics aggregates best in class wireless services into robust and adaptable solutions that can be tailored to any platform. Our solutions are built around the next generation architecture, which is an open telematics platform allowing for inter-connectivity between multiple content providers, call centers and hardware platforms. Our solutions employ innovative, scalable technology developed for the future and delivered today. We offer a comprehensive portfolio of proprietary connectivity solutions, LynxSafe for individual end users and Lynx Telematics for fleet based transportation and sales based companies.

The connected solutions within the Lynx Telematics products revolve around five service categories: Safety and Security, Navigation, Convenience, Infotainment and Diagnostics. All customers will have access to a customized Web portal where they can view diagnostic reports, download directions to the vehicle or even unlock the car’s doors.

At the core of the LynxSafe solution lays enhanced safety and security features, including critical services such as Automatic Crash Notification, Emergency Calling, Stolen Vehicle Location Assistance and Roadside Assistance. Through our Emergency Call Relay Center, we utilize certified emergency response specialists that are APCO - and NENA-certified and have direct public safety experience as firefighters, EMTs or police officers. The ECRC uses the most accurate and up-to-date Public Safety Answering Point (PSAP) location data, and customer calls are prioritized within the 9-1-1 system at a high level.

Services Include:
• Automatic Collision Notification
• SOS/Emergency Calling
• Safe Ride
• Roadside Assistance
• Stolen Vehicle Tracking
• Automatic Alarm Notification
• Emergency/Crisis Management

The Convenience solution is designed to provide customers with an enhanced ownership experience and assistance with vehicle interaction.

The LynxSafe telematics diagnostics solution allows customers to proactively manage the maintenance of their vehicles, saving time and money. Services include communications regarding the vehicle’s systems status, maintenance reminders, recall notifications and user maintenance scheduling with dealers. In addition, Lynx Telematics is always working with regulators to develop remote emissions programs, which continuously monitor emissions metrics and notify the customer if the vehicle is not compliant, improving not only the “health” of the vehicle but also the health of the overall environment by preventing the emissions of harmful greenhouse gases.

Services Include:
• Automatic Maintenance Reminder
• Recall Notification
• Remote Emissions Monitoring
• Interactive User Manual
• Diagnostic Email
• OEM Quality Data/Error Code Monitoring


What separates Lynx Telematics, located in Cincinnati, Ohio is the fact that, we don’t just sell you a solution…we actually teach you how to sell the solution through your auto dealerships F&I department or as an over the counter product through a specialty retailer.

With nearly 20 years of working with Auto Dealerships across the United States as a world class sales organization, we can help you achieve maximum profitability with a product that very few dealerships currently provide, yet 84% of your customers are asking for. (According to an independent survey by Accenture)

For more information or to arrange a web demonstration, please contactVincent Rush, Business Development Manager for Lynx Telematics at 513-965-6318

Friday, February 24, 2012

Lynx Telematics presents LynxSafe for Parents of Teenage Drivers



For more information on how Lynx Telematics, an OEM located in Cincinnati, Ohio can help custom design a solution to meet your needs, contact Vincent Rush at (866) 314-0461

LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.
As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Thursday, February 23, 2012

Teen Driving Deaths on the Rise!

A very sad, but true video. This was our inspiration behind developing our new LynxSafe Teen Driving Monitor. Having dealt with personal tragedy myself, I wanted to do what I could to help prevent another statistic.

Visit msnbc.com for breaking news, world news, and news about the economy

Wednesday, February 22, 2012

Telematics and Vending Fleets: ROI and Driver Behavior

 

Vending Fleets: ROI Is Top Issue For Telematics Users Improved; Driver Behavior Is No. 1 Reason For Use

NORTHBROOK, IL -- Route delivery is a central feature of operators providing merchandise vending, office refreshment, amusement and music services, so every operation depends on its motor vehicle fleet. In 2010, the number of vehicles run by operating companies dipped marginally, to 191,400, as operators continued to consolidate routes and improved scheduling efficiency to offset high fuel costs. 

National average gas prices in 2010 saw one of the smallest ranges in recent history. The price for a gallon of gas bottomed out at $2.61 and peaked at $2.94, a spread of only 33¢. 

In general, the composition of operator fleets remained the same compared with the year prior. Vans represented 54% of vehicles in use by operators, and non-modified vehicles, principally automobiles used by sales, technical and supervisory personnel, ticked up marginally. 

Operators continue to become more sophisticated vehicle purchasers, as the pressing need for improved route productivity puts a premium on vocational vehicles that allow drivers to make the most efficient use of their time. Vending delivery vehicles must be able to haul ever-larger payloads of packaged cold drinks; coffee service route trucks need different organization if they are delivering pre-written orders than if they are run as "rolling stores"; and in amusement and music fleets, the need to carry cigarettes has been supplanted by the need to haul redemption merchandise.

Most fleets, vending and amusement operations among them, understand the need for a telematics solution and are making the move to implement one if they haven't done so already, according to a recent study of fleet managers by Donlen Corp., a vehicle fleet management firm. The study found that many fleets already using telematics, long-distance transmission of computerized information like GPS, are unsure of their current solutions' ROI. 

This suggests a need to both understand their reasons for using telematics such as improved driving behavior, route productivity and fuel savings and to integrate and analyze available data that are relevant to those reasons. Fuel cost savings and sustainability are becoming significant factors for considering telematics, and improved driving behavior continues to be the No. 1 reason for implementing a telematics solution.

The report sought to determine how telematics and GPS devices are used, and the future objectives of implementing the technology. While more fleets are making the move to implement telematics, uncertainty about ROI remains a stumbling block for many fleet managers.

Among fleet managers surveyed who are considering a telematics solution, 46% said the ROI was unknown. A similar result (40%) was seen among fleet managers already using telematics solutions.
Respondents were grouped into three segments: fleets using a telematics solution (21% of respondents), fleets considering a telematics solution (34%), and fleets not considering a telematics solution (45%).

Not surprisingly, the number of vehicles in a fleet appeared to be the largest contributing factor to whether or not they use telematics. For fleets with less than 100 vehicles, 80% of the respondents said they are not considering telematics. For fleets with more than 300 vehicles, however, 80% of respondents either said they are considering or already using telematics.

Reasons for not adopting telematics could be attributed to lack of understanding about what telematics solutions can provide. When asked the primary reason for not considering telematics, "no business need" was specified by 69% of the respondents. The cost of telematics was not as much of a factor, with only 17% of respondents giving that reason. The most frequent "other" response was telematics was not being discussed in their organization as a possible solution.

Instead, the top three reasons for implementing telematics indicate a full understanding of the technology's potential: driver behavior, route productivity and fuel savings. The Donlen study found the most significant difference between existing users and those considering telematics was the effect on fuel savings. Among fleets using telematics, fuel savings was the No. 3 reason while it was No. 2 for fleets considering the technology.

The lowest-ranked reason among those already using telematics was sustainability initiatives; only 20% of fleets said they were factors. However, Donlen pointed out that sustainability as a motive for those contemplating telematics was almost double for existing users, or 36%, which clearly suggests an increased awareness or mandate toward sustainability.



For more information on how Lynx Telematics, an OEM located in Cincinnati, Ohio can custom design a solution to meet your fleet management needs, contact Vincent Rush at (866) 314-0461

LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.
As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Tuesday, February 21, 2012

GPS Tracking and Fleet Management


At Lynx Telematics, located in Milford, Ohio, we ready to help your business improve its bottom line in several ways:

·         Lowering your fuel costs
·         Reducing your Labor Costs
·         Improving your Customer Service
·         Increasing your Productivity
·         And many more based on customization of a solution that fits your needs.

Lynx Telematics GPS fleet tracking provides you with an arsenal of powerful tools that will help reduce operating expenses while actually increasing productivity and improving customer service.
There is no need to install additional software or hardware on your computer to get started with fleet tracking. You can use our system 24/7 from any computer or mobile device with Internet access.
Lynx Telematics products are used by companies such as UPS, Orkin and Frito Lay as well as thousands of small fleets, sales organizations and busing companies.
We hope you enjoy this overview of how GPS Tracking works. If you’d like to discuss your company’s specific needs and how Lynx Telematics can help, please contact us.

The Science Behind GPS

The Global Positioning System (GPS) is a combination of 27 satellites that transmit signals to GPS receivers all over the globe.
By measuring the travel time of the radio signals between the receiver and the satellite, the distance between the GPS receiver and the satellite can be determined. Here's the formula:

[distance] = [speed] * [travel time]
By combining, or triangulating, the distance from the three or four nearest satellites over time, location, speed, and direction of the GPS receivers can be determined.
This location data becomes useful for fleet owners when it’s aggregated for all their vehicles and presented on a map and/or in reports.

Active vs. Passive Tracking

Active: the data from the GPS receiver is transmitted every 60 seconds to a remote user at regular intervals. This gives you real-time location information.

Passive: all the GPS data is stored in the receiver and must be downloaded once all the vehicles return to the office

Real-time tracking has become the most popular method despite its higher cost because of the huge benefits of having real-time information to make on-demand management decisions.

Covert or Open?

Some vehicle tracking companies offer units that have no exposed wires or antennas, allowing for covert installation. Some business owners prefer covert installations to keep behavior honest while providing subtle coaching when problems are detected.
Other business owners and fleet managers prefer to keep the tracking out in the open and let employees know that they're watching.

Uses of GPS Tracking

While Most Industries Use Fleet Tracking for their Trucks, Vans, Semis, etc…
·         Construction/Paving/Landscaping
·         Plumbers/Electricians
·         Wholesaler/Supplier/Distributors
·         Emergency/Repair Services
·         Transportation
·         Roofing/Garage Installation
Some Industries Track More Unconventional Assets:
·         Taxi Cabs
·         Ambulances
·         Buses
·         Boats
·         Trains
·         Lawn Mowers
·         Heavy Equipment (Bulldozers, Excavators, Skid steers, etc.)
·         Mobile Medical Units
·         Street sweepers
They All Experience the Same Benefits:
·         Overtime Reduction
·         Improved Customer Service
·         Timesheet Automation/Verification
·         Increased Productivity
·         Fuel Reduction
·         Vehicle Mileage Reduction
·         Increased Fleet and Workforce Security
·         Improved Routing

Keep In Mind…

There are very few GPS Solutions that offer the right combination of the features you need to achieve the maximum benefits of a GPS system. These features include: usability, technology development and financial stability. As an original equipment manufacturer (OEM) we put the majority of our resources into R&D to constantly develop and customize solutions for our individual customer needs. From technology to data reporting we offer the most complete, "Plug and Play" solution on the market today.

The best GPS solutions provide the information securely over the Internet. As long as you know the login and password, you can access your system from any Internet-enabled computer. The flexibility and 24/7 accessibility of an Internet based solution makes it the far superior choice when deciding on a specific GPS solution.

Learn More about Global Positiong Systems on Wikipedia.

 For more information on how Lynx Telematics, an OEM located in Cincinnati, Ohio can help your company crack down on cargo theft or custom design a solution to meet your fleet management needs, contact Vincent Rush at (866) 314-0461

LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.
As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Friday, February 17, 2012

Deaths rise among youngest drivers




A lot of people are asking me these days, "What was your inspiration behind developing LynxSafe and how did you come up with the idea?"

The answer is simple...I'm a Father!

I lost a 16 year old brother, Shane Rush, in 1983 to an accident that was a result of him racing another kid home from school. I remember having to tell my parents, who were both at work at the time about the accident and that their son was not coming home.

I've never experienced or witnessed such grief as I watched my parents go through during that time. Today, even 29 years later, my Mom and Dad still tear up when any mention of the accident is brought up.

Today, I am a 48 year old adult with children at the age of 13 and 10. As they approach the age in which I will be taking them to get their "Temps", it was my desire to create a way in which I could come as close as possible to ensuring that they drive as safely with their permanent license as they do when Mom or Dad was in the car.

From a selfish perspective, I wanted PEACE of MIND bay always being linked to them and their driving habits.

Being able to ensure my kids drive the speed limit that I set forth, always drive with their seat belts and not text and drive or surf the internet on their smart phones, was the inspiration behind our LynxSafe driving product.

I wanted to share an article from USA Today about the growing epidemic that we as a society of parents are facing.....

Deaths rise among youngest drivers

By Larry Copeland, USA TODAY


A report from a national road safety group highlights what could be a troubling trend among young drivers: an increase in fatalities among 16- and 17-year-old drivers after several years of declines in that age group.

The Governors Highway Safety Association (GHSA) examined deaths of 16- and 17-year-old drivers through the first six months of 2011 and found an 11% increase over the same period in 2010. Deaths of 16-year-olds rose 16% and 17-year-olds 7%, for an overall jump of 11%.
Twenty-three states saw increases, 19 had decreases, and there was no change in eight states and the District of Columbia.
The study by the GHSA, which represents states on highway safety issues, covers only the first half of last year. Traffic deaths usually rise during the second half of the year, which includes summer and vacation driving. If data for the second half of 2011 continue the trend, it would be the first time in eight years that deaths have risen for this age group of drivers.

The rise is believed to be caused mainly by two things, says Allan Williams, a highway safety consultant who conducted the study:


•The improving economy means more teens on the roads. The recession probably helped reduced travel among teen drivers in 2008 and 2009; those drivers are returning to the highways.

•The impact of phased-in driving privileges for teens — graduated driver licensing (GDL) programs — is leveling off. These initiatives, implemented or strengthened in the mid-1990s, are in place in every state. "Once you get that initial impact, you're not going to get another 20% drop the next year, unless you can improve compliance," Williams says.

The states that saw increases in deaths among young drivers "don't stand out as weak" GDL states, Williams says. He says there is room for further strengthening of state GDL laws and for more consistent enforcement of some provisions, such as restrictions on teen passengers and nighttime driving.

Peter Kissinger, president and CEO of the AAA Foundation for Traffic Safety, cautions that "if you're looking at six months' worth of data, you've got to be careful about trying to draw global conclusions."
GDL programs are proven effective, and parental involvement is crucial, he says.

"Regardless of state laws, parents can just institute and enforce restrictions consistent with the best GDLs," Kissinger says. "The best GDL programs are only as good as what is enforced. And parents are in a much better position than local police to enforce those provisions."
*********************************************************************************
  For more information on how Lynx Telematics, an OEM located in Cincinnati, Ohio can help your company crack down on cargo theft or custom design a solution to meet your fleet management needs, contact Vincent Rush at (866) 314-0461 


LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.
As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Thursday, February 16, 2012

U.S. Calls for Ban on In-Car Facebook, Twitter



The U.S. Transportation Department asked automakers to design devices allowing drivers access to social networks such as Facebook and Twitter so they can’t be used while a car is moving.
Transportation Secretary Ray LaHood, in the non-binding guidelines issued today, also called for disabling manual texting, Internet browsing, 10-digit phone dialing and the ability to enter addresses into a built-in navigation system for drivers unless the car is in park.

The department said it’s considering future guidelines to address handheld electronics brought into cars and minimizing distractions from voice-activated systems. Today’s guidelines culminate LaHood’s campaign to bring attention to distracted driving caused by use of mobile phones and other electronic devices behind the wheel.

“DOT is on the right path,” Barbara Harsha, executive director of the Governors Highway Safety Association, said in an e-mail. “We particularly like the guideline for disabling devices that text and surf the Internet, etc.”

The guidelines don’t apply to electronic warning systems such as lane-departure or collision alerts. The department will seek comments before making them final. Regulators still expect full compliance, David Strickland, administrator of the department’s National Highway Traffic Safety Administration, told reporters on a conference call with reporters.

“Distracted driving is unsafe, irresponsible and can have devastating consequences,” LaHood said on the call. “Every single time a driver takes his or her focus off the road, the driver puts his or her life and the lives of others at risk.”

More Electronics Offered

In 2010, 3,092 people, or 9.4 percent of road fatalities, were killed in crashes related to driver distraction, according to NHTSA.

This year, there will be a 29 percent increase in the number of new cars and light trucks sold in North America that will be fitted with smartphone and embedded-connectivity units, according to QUBE, part of automotive data provider just- auto.com. The firm expects 5.8 million in-vehicle units this year. By 2026, all vehicles sold in North America and Japan will have the technology, the Bromsgrove, England-based company forecasts.

U.S. light-vehicle sales this year may rise at least 6 percent to 13.6 million this year, the average estimate of 18 analysts surveyed by Bloomberg in January.

Industry Guidelines

The Alliance of Automobile Manufacturers, whose members include Toyota Motor Corp. and General Motors Co. (GM), completed its own guidelines on electronics in 2002 and has updated them twice, Gloria Bergquist, a spokeswoman for the Washington-based group, said.

The U.S. government guidelines differ from the industry’s in calling for in-car applications to be disabled while a vehicle is moving, she said.

Automakers haven’t calculated what costs might be involved, she said. Regulators didn’t look at costs because it’s a voluntary guideline rather than a rule, Strickland said.

The guidelines recommend limiting to two seconds the time it takes a driver to complete a task that requires eyes to be off the road, and for simplifying the complexity of built-in communication systems.

Consumers will still be able to have built-in systems, Strickland said. Regulators aren’t trying to ban them, just reduce their use while driving, he said.

“We recognize that vehicle manufacturers want to build vehicles that include the tools and conveniences expected by today’s drivers,” he said.

Safety Board

In December, the U.S. National Transportation Safety Board called mobile-phone use in cars a public-health epidemic on the scale of smoking or drunk driving. It recommended that all U.S. states ban phone use by drivers, even with hands-free devices. The safety board can’t make or enforce rules.
The board plans a meeting on distracted driving in March, Kelly Nantel, a spokeswoman, said.
LaHood, who has said he will step down from his post even if President Barack Obama wins a second term, has said he supports bans on all use of handheld devices while driving.

The agency decided to publish voluntary guidelines rather than a compulsory rule in part because change may get done more quickly, LaHood said.To contact the reporter on this story: Angela Greiling Keane in Washington

For more information, contact Vincent Rush of Lynx Telematics at (866) 314-0461 

 For more information on how Lynx Telematics, an OEM located in Cincinnati, Ohio can help your company crack down on cargo theft or custom design a solution to meet your fleet management needs, contact Vincent Rush at (866) 314-0461 

LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.
As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Telematics: Privacy....Issue or Perception?

We Don't Have a Privacy Issue Today.....We Have a Privacy PERCEPTION!

In the public dialogue about mobile privacy concerns, I’ve yet to hear a plea to turn back the clock to when mobile apps were supported by subscription fees.

Surprisingly, many consumers don’t understand the "pact with the devil" that free services come with a loss of privacy. With the exception of enterprise offerings, subscription fees have shrunk or disappeared for most location-based services. At the Institute for Communication Technology Management at the University of Southern California, Allison Cera of Lucent-Alcatel talked about the intersection of technology and identity. More than half of the people in her study felt they shouldn’t have to provide information about themselves just to get the most out of online services. Among the most connected technology users, the expectation of privacy was lower.

As companies rework privacy agreements, it’s interesting that Cera’s research indicates people prefer a simpler privacy policy that is easier to understand, over one that provides more comprehensive protection. In addition to simplicity, people prefer uniformity. Almost 90 percent want to see Internet and mobile service providers, social networking sites, and search engines all governed by the same laws and regulations regarding the collecting, analyzing, and sharing of online data.

Google knows all? Google has experienced heat from lawmakers and consumers over its efforts to consolidate user privacy standards and share data among its offerings. Google announced plans to connect user data across desktop and mobile services including Google+, Gmail and YouTube. “Our new privacy policy makes clear that, if you're signed in, we may combine information you've provided from one service with information from other services," blogged Alma Whitten of Google. "In short, we'll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience."

You know where I’ve been. Would consumers exchange transparency into whereabouts and driving behavior for a cheaper insurance premium? GPS and Telematics companies are providing the technology behind a new insurance product, which bases premiums on driving behavior. TomTom for example,  has teamed up with insurance broker Motaquote for the launch of Fair Pay Insurance, a product that rewards “good” drivers with lower premiums. Drivers who sign up for Fair Pay receive a TomTom navigation device. They will also have a LINK tracking unit fitted in their vehicles, allowing driver behavior and habits to be monitored by the insurer. This information can also be viewed by the policy-holder in their driver dashboard.February 15, 2012 By: Janice Partyka of GPS World and Wireless Pulse.

Lynx Telematics and LynxSafe
One of  the questions that I am asked by General Managers and dealer Principles of  Auto Dealerships about the  marketing of a Telematics device to the general consumer is, "How do we overcome the privacy issue?"

First of all, let me say that in this country, we do not have a "Privacy Issue", but rather a "Privacy Perception".

Today, our kids post half naked pictures of themselves online on social media sites such as Facebook and voice their ideas, opinions, vacation plans and location updates in "real-time", informing their "Friends" and "Friends of Friends" every aspect of their lives and relationships. 

Facebook in turn, harvests this information and uses it as their "Product" to lure advertisers. 

I see parents in my "Friend Circle", routinely "Checking In" when they attend movies, restaurants, or vacation spots, in effect notifying the world of Facebook, that THEY ARE NOT HOME AND THEIR HOME AND ALL THEIR VALUABLES....ARE UNOCCUPIED!!!!!! 

If you have a "Rewards" card from a gas station or the popular Kroger Plus card, you are providing marketers with valuable information about your likes and dislikes and where you spend your money. 

I recently changed my dietary habits and have lost nearly 30 lbs since January 1st. As a result, Krogers has started sending me coupons for all those products that I used to routinely buy at their store.

Granted, their are still people like my Mother out their that will not actually write a check and go to such great lengths to hide from "Big Brother" that she cuts the strips out of her large bills, because she thinks that the anti-theft devices at the stores entrances are actually reading the amount of cash she has in her purse.

But for the most part, we talk a good game about protecting our privacy but out actions rarely line up with our paranoia.

With our Lynx Telematics product for auto dealerships and LynxSafe for parents of Teen Drivers and elderly drivers, the only people that have access to the information such as location, excessive speeds, driving without a seat belt, texting and driving, mechanical failure and accident notifications are parents and loved ones who the purchaser of the product grants permissions to. 

As the purchaser of a new automobile from a dealership, a new owner can protect the life and well being of their investment with a permanent connection to the dealerships service department.

The owner of the vehicle, sets up their preferred communication method via email, phone call or direct mail, and the service department send notifications to the customer at the first symptoms of mechanical malfunction or notifies of when an oil change is necessary.

The whole idea is to catch and treat the symptoms, before they require major and costly repairs. The consumer can get the maximum ROI in their investment and the dealership, through their service department, can create a unique value added service that can lead to future purchases while maximizing revenue for their service department.  

For more information, contact Vincent Rush of Lynx Telematics at (866) 314-0461 

 For more information on how Lynx Telematics, an OEM located in Cincinnati, Ohio can help your company crack down on cargo theft or custom design a solution to meet your fleet management needs, contact Vincent Rush at (866) 314-0461

 

LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.
As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Wednesday, February 15, 2012

Telematics and Cargo: Cracking down on theft!


Telematics and Cargo: Cracking down on theft

Ursula Sautter of “Telematics Update”, explores how telematics can help prevent cargo theft
Cargo theft has been around as long as people have transported raw materials and manufactured goods from one place to another. Unfortunately, as the methods of freight carriage became more complex, so did the criminal methods focused on them.

Cargo theft in Europe costs businesses more than 8.2 billion per year. And that's just for reported incidents; experts believe official statistics reflect only a small percentage of actual thefts. In the US, the FBI estimates, the figure has reached $30 billion a year and is likely to increase further. Most of the goods—electronics, pharma products, clothing, footwear, cigarettes—are stolen from trucks but sometimes also from shipping containers, cargo lanes and warehouses.

And cargo theft has many victims: Aside from the direct monetary loss, shippers face indirect costs for goods replacement, higher insurance premiums as well as loss of reputation. State and local governments lose sales tax revenues. The good news is, under the aegis of the Transport Asset Protection Association (TAPA), a growing number of producers and manufacturers, logistics companies, freight insurers, security firms, supply-chain consultants and other stakeholders in Europe, the Americas, and Africa are using telematics to address the threat.
"By sharing information, establishing ever more stringent security standards and lobbying legislators and law enforcers," says TAPA board member Luc van Herck, a transport security specialist at Nike, "we aim to identify target areas where losses occur most frequently, share industry best practices to prevent further incidents, and gain official support."

Real-time intelligence
The organization's Web-based Incident Information Service (IIS), for instance, continuously captures and shares online data on where a theft has happened to a TAPA member, what kind of load was stolen, and which modus operandi was used so that other TAPA members can use that real-time intelligence "to avoid incident hotspots," says van Herck, "protect their goods in transit and, if required, to report and trace stolen property." Additional data comes from insurance claims and law enforcement statistics.

Since the system is based on Google maps, it is easy to use: incident locations are marked on a road map and haulers or shippers only need to check whether that spot lies on their fleet route. TAPA's Trucking Security Requirements (TSR) specify the minimum acceptable safety standards for road transport of valuable products and materials and the methods that should be used by shippers and logistics providers to maintain them. The Freight Security Requirements (FRS), in turn, specifies corresponding standards and procedures for goods handling and storing in transit.

In addition to locks that prevent the separation of tractor and trailer and brake release/shut down devices, there are plenty of other telematics tech that can help. “Geo Fencing” devices can trigger an alarm if a rig travels outside its predetermined route or enters high-risk areas. GPS-enabled track and trace solutions can locate stolen vehicles. Both, especially when equipped with anti-jam mechanisms, may significantly improve vehicle or load recovery processes, especially handy when stolen property leaves a state or country jurisdiction.

Beyond the driver's cab
Yet security mechanisms are no longer just found in the driver's cab. Holistic telematics security units like Novacom Europe's externally powered Vwise, for instance, provides real-time information and analytics about truck, trailer and load, including a whole array of wireless sensors placed at strategic points in or on the tractor-trailer. When one of these concealed devices registers certain pre-defined events—a door opening, a lock unsealed, a curtain tampered with—the unit's modem sends out an alarm to the network-operating center via GSM/GPRS or satellite. The center can then alert the end user.

Such start-to-finish monitoring systems are particularly important these days, says Willem Duijf, sales and marketing director at Novacom Europe, because many of the trailers shuttling thousands of miles "across Europe to take cargo from point of supply chain inception to destination are passed on from one hauler to another, left unattended on ferries, and picked up by yet another carrier company again."

Tracking Freight
Even the freight itself can be tracked and traced. Affixed to pallet, crate, carton, or even individual items, always-on M2M sensors can monitor asset condition (factors such as ambient and product temperature, air quality, weight, lighting) and location along the entire supply chain, keeping fleet managers informed of any unauthorized or unscheduled events. (For more on M2M, see Telematics and M2M: New business models and Telematics and M2M communications: Creating the Internet of things.)

"Any chain of security devices can be sabotaged or destroyed by criminals," admits Duijf, "but we are trying to make this as difficult as possible by creating better asset protection, detection, protection, and visibility." All that is an ongoing process, he adds: "Technology is evolving as we speak, getting more and more comprehensive. It's a cat-and-mouse game."

What counts most in the end, says van Herck, is not the technology. Instead, it is people's 100% commitment to working "in concert to accurately adopt and audit" the standards. "You can have all the alarms you want," he argues, "but if you don't get people to implement and respond to them, they won't work."

So far, TAPA's efforts have proved remarkably successful. Members who comply with the organization's standards have seen a reduction in their overall losses, especially compared to the rest of the industry, according to van Herck. Since it introduced TSR, Nike "has been able to reduce the number of cargo theft incidents by 90%."

Ursula Sautter is a regular contributor to TU

For more information on how Lynx Telematics, an OEM located in Cincinnati, Ohio can help your company crack down on cargo theft or custom design a solution to meet your fleet management needs, contact Vincent Rush at (866) 314-0461

 
LynxTelematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.
As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 

Our product, LynxSafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Saturday, February 11, 2012

Faces of Distracted Driving

Parents, Jeanne and Johnny Mac Brownm Warn of Texting Danger




UNION — Alex Brown could text with the best of them. Sending and receiving 10,000 messages in just a few weeks time was nothing to her. Texting with multiple people at once was easy.

But on the morning of Nov. 10, 2009, she did it while driving.

The 17-year-old senior from Wellman, Texas, died that day after flipping her pickup truck off a rural road on her way to school. She was not wearing a seat belt and was ejected through the front windshield. Investigators later found her phone, and evidence on it that she had been texting with four friends just prior to the crash.

Her parents, Jeanne and Johnny Mac Brown, shared their daughter’s story with about 400 juniors Monday here at Ryle High School.

“We’re not here to scare you,” Jeanne Brown said. “We simply want you to know the truth of what happens when you text and drive.”

The Browns started the Remember Alex Brown Foundation to educate the public about the dangers of texting and driving. They began traveling the country telling Alex’s story just weeks after her funeral, and try to drive everywhere they go so they can tow the truck Alex was driving. The Chevy Silverado, which sat outside Ryle on Monday, is in the same condition it was after the crash shattered glass, a crushed roof, four flat tires.
“I told my wife that we needed to show kids that truck,” Johnny Mac Brown said. “My idea was to do a dozen or so of these talks around our hometown and it would be over, but word of mouth kept it going. I never knew it was going to be this big.”

The Browns have spoken in 26 states, and are booking engagements into next year. They will speak at several high schools in Cincinnati this week, including Madeira, Wyoming, Mariemont, Cincinnati Hills Christian Academy and Seven Hills Academy.

They will also conduct a workshop for parents at the Ralph Rush Center in Florence (next to Florence Elementary School) at 7 p.m. Thursday, and will speak at Cooper High School on Friday morning.
According to www.distraction.gov, the official U.S. government website for distracted driving, drivers are 23 times more likely to crash if texting, with teen drivers more likely than any other age group to be involved in a fatal crash when distracted.

Jeanne Brown, who was the first to come upon the crash scene after Alex didn’t show up for school that morning, opened her talk Monday by describing that horror. Johnny Mac Brown talked about how his daughter’s decision changed the lives of everyone close to her, something teens who believe they are invincible don’t think about before making choices, he said.

“It should not be an option for parents to have to bury their children,” he said.

They also played a video from their 13-year-old daughter, Katrina, who spoke directly to the students about the emptiness in her life since Alex’s death


.
The Browns then invited students to sign a pledge to not text and drive. Though students were not required to take a pledge card, most did.

“This was very emotional, very helpful and sent a very good message,” said 16-year-old Katie Connor, who just got her license. “I’ve read a few texts while driving, but this has changed my view. I can’t wait to sign the pledge.”

Cole Snyder, 16, was struck by Katrina’s message that Alex was her hero.

“The sibling part got to me because I have a little brother and I know he looks up to me,” Cole said. “This has definitely opened my eyes and made me rethink some stuff.”

Daniel Jensen, 17, said he often travels through rush hour traffic to go to Boy Scout meetings in Cincinnati, and admitted he checks his phone while in the stop-and-go traffic.

“I’ve had a couple of close calls,” he said. “This (talk) was powerful and will make me think twice.”
State texting-while-driving laws were passed in Kentucky and Indiana in 2010 and 2011, respectively. In Ohio, certain cities and counties have laws against texting and driving, including Cincinnati.

They are laws, though, that many law enforcement officials have said are difficult to enforce.

“Laws aren’t going to fix the problem, and our presentation isn’t going to fix the problem, but I think it helps,” Johnny Mac Brown said.

Jeanne Brown said roughly half the students they’ve spoken to the past two years have signed the pledge.
“We know some kids aren’t going to listen, and not all of them will keep the pledge, but some of them will,” she said. “And for those some that do, it’s that many parents who won’t have to get that call that something has happened to their child.”

For information on what Lynx Telematics has done to insure your teen does not have the ability to text and drive, please contact Vincent Rush of Lynx Telematics at 513-702-0495 in Cincinnati, Ohio, or visit our website at Lynxtelematics

Thursday, February 9, 2012

Teen Driving and Texting




At a time when automakers are stuffing new cars with interactive technology that integrates better with smart phones, iPods and other devices, more teen drivers are playing with these gadgets while driving.

Most teens engage in distracted driving even though almost all are aware that it’s dangerous, according to a survey of nearly 2,000 male and female teen drivers ages 16 to 19 conducted in May by the American Automobile Assn. and Seventeen magazine.

Almost nine in 10 teenage drivers (86%) have driven while distracted, even though 84% say they know they shouldn’t, the survey found.  More than one-third of the respondents said they nearly crashed because of their own or someone else's distracted driving.


The survey found that teens who text while driving sent an average of 23 text messages while driving monthly.

“A quarter of all teens admit to texting behind the wheel. Teen drivers are some of the most vulnerable drivers on the road due to inexperience, and adding cellphones to the mix only compounds the dangers. We’re doing everything possible to get the message out to teens that driving while talking or texting on a cellphone is not worth the risk.” said U.S. Transportation Secretary Ray LaHood.
Distracted driving is a growing problem on America’s roads, according to the National Highway Traffic Safety Administration.

Nearly 6,000 people were killed and more than half a million were injured in crashes involving distracted driving in 2008, according the agency, which is a division of the federal Department of Transportation.

The highest proportion of distracted drivers in fatal crashes were younger than 20. 

Distracted drivers are about four times as likely to be involved in crashes as those who are focused exclusively on driving, NHTSA said. Drivers who are texting can be more than 20 times more likely to crash than non-distracted drivers.

"Traffic crashes are the leading cause of death for teen drivers and the proliferation of distracted driving among teens is a challenge all of us must face head-on," said Beth Mosher, director of public affairs for AAA. "Because of their lack of driving experience and penchant to take risks, it's imperative that teen drivers – like all drivers – remain focused behind the wheel at all times. "

Lynx Telematics, located in Cincinnati has developed the technology to prevent a teen driver or a company employee from Texting and Driving as well as speeding and driving without a seat belt.

For more information contact Vincent Rush at Lynx Telematics at (866) 314-0461

Fleet Management Made Easy With Telematics

Discover why Lynx Telematics users are surprised about how easy our GPS tracking system is to use. 
With just the click of a mouse, you’ll experience all the benefits of real-time GPS vehicle tracking. These include: 
  • Increased workforce productivity
  • Improved driver safety
  • Reduced fuel costs
  • Enhanced truck and cargo security
  • Improved vehicle maintenance 
Our fleet management software is 100% web based, so there’s never any physical software to buy or troublesome updates to download.
And you can quickly integrate it with other routing and dispatch applications to further improve your fleet management.
What does all of this mean for you?
You can cut fleet costs by leveraging your GPS tracking information online to better manage drivers, trucks, and cargo.    
The Lynx Telematics GPS tracking device even alerts you when drivers violate perimeters you set for speed, idling, routes, seat belt usage, unauthorized vehicle use or fuel card abuse as well as reducing your companies’ liability by preventing texting and driving.
It’s just that easy.
As an OEM that stands behind our product with a lifetime guarantee, we can also custom design a Telematics fleet solution for your company needs.


Don’t you think fleet management should be THAT easy?
Contact Vincent Rush of Lynx Telematics today for more information.
Vincent Rush
(866) 314-0461
Vrush@LynxTelematics.com 


Lynx Telematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.
As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.
As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 
 
Our product, Lynxsafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.
All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.
Vincent Rush, Lynx Telematics, 
Cincinnati, Ohio
(866)-314-0461

Tuesday, February 7, 2012

Telematics: A Definition

Telematics is the integration of wireless communications, vehicle monitoring systems, and location devices. The term telematics combines “telecommunications” and “informatics.” Literally defined, telematics is the integration of wireless communications, vehicle monitoring systems, and location devices. Telematics has become a tool to monitor idling time, help reduce bad driving behaviors, and eliminate unauthorized vehicle use. Vehicle telematics systems also are increasingly used to provide remote diagnostics. A vehicle’s built-in system identifies a mechanical or electronic problem, and the telematics package can automatically transmit this information to the vehicle manufacturer, fleet manager, or service organization.
GPS, AVL, MRM, WiFi, and RFID are just a few acronyms representing telematics systems and technologies. The growing list is only one indication of the expanding use and variety of applications telematics offer.


Lynx Telematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.

As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 
 
Our product, Lynxsafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Vincent Rush, Lynx Telematics, 
Cincinnati, Ohio
(866)-314-0461

Hard & Soft Cost Impacts of Extended Vehicle Cycling

Hard & Soft Cost Impacts of Extended Vehicle Cycling

Lengthening vehicle replacement cycles significantly affects such bottom-line important issues as fleet maintenance budgets, fuel economy, resale values, safety and ergonomics issues, company image, and driver morale.

June 2010, Automotive Fleet - Feature
By Mike Antich
Click here for a PDF of the full article, including charts.
Part two in a two-part series on vehicle replacement examines the impact of extended cycling on fleet maintenance, fuel economy, safety/ergonomics, resale values, company image, and driver morale. Also included are the effects of extended cycling on vocational fleets.

Impact on Maintenance Budget

There are few benefits to the maintenance budget by extending replacement cycles unless an organization makes moderate adjustments to maintenance policy and manages the program very tightly. Small shifts in replacement policy may be acceptable; preventive maintenance expenditures may not increase, and the probability of catastrophic failure is not significantly increased. However, it is critical to establish and adhere to a policy that avoids additional sets of tires and brakes.

In most passenger vehicles, brakes generally are replaced every 30,000-45,000 miles, depending on the manufacturer and driving habits. Tires are typically replaced every 45,000-60,000 miles. Light-duty trucks, SUVs, and commercial vans follow similar schedules, but may follow a significantly shorter cycle dependent upon payload, application, driving conditions, and driving habits.

Increased preventive maintenance expense for items such as timing belts, spark plugs, etc., ensues if cycles are not carefully planned and executed. Unscheduled first-time maintenance repairs such as alternators, starters, suspension, and air conditioning become more probable and lead to thousands of dollars in unforeseen maintenance expense if vehicle replacement cycles are extended beyond manufacturer warranty periods. With increased mileage, the frequency and probability of catastrophic failures, i.e., repairs in excess of $2,000, sharply increase.

Prior to 2008, the number of maintenance transactions, and dollars associated with those repairs, was flat or in a decline. Since 2008, i.e., the period in which fleets began to extend replacement cycles due to the down turned economy, industry maintenance transactions and dollars spent have increased by 20-30 percent on average. As fleets continue the extended replacement cycle, these numbers are expected to grow exponentially. In fact, the trend suggests that maintenance transactions and associated dollars will grow to 28-38 percent on average in 2010.

Thus, if cycling parameters are extended to slightly below the next tire/brake/preventive maintenance interval, increased maintenance expense may be minimized and overall cost of ownership may be reduced. When fleets extend replacement cycles, consideration should be given to the impact on residual resale values; the potential costs and impacts of vehicle downtime and loss of productivity; the increased probability of safety-related issues; the impact deteriorated vehicles have on company image and driver morale; and the degradation of fuel economy. It is also significant to recognize if replacement order delivery is slow, the potential savings previously gained on paper may be mitigated by unforeseen circumstances and may not be recovered in the resale of the vehicles.


Additional Consequences to the Maintenance Budget

As vehicles age, more expensive and potentially catastrophic repairs will occur. Without proper routine maintenance, the timing of the unscheduled repairs becomes even more unpredictable. More expensive brake repairs and repairs to heating, cooling, engine, transmission, and cab/sheet metal will increase disproportionately as vehicles age.

For example, a less-than-500-unit fleet has extended the current vehicle cycle by about five months. (See Chart 2.) Total maintenance spend increased by 26 percent with most major increases due to brakes, tires, cab/sheet metal, and preventive maintenance. The average repair cost was $10 less per repair; however, maintenance spend still increased due to the number of repairs (329 more in 2009) and the type of repair (more expensive repairs). Furthermore, the number of maintenance rentals increased from 37 in 2008 to 201 in 2009, or an increase of approximately $10,000.

This is a result of an increase in more expensive repairs and repairs requiring more than one-day service, such as cab/sheet metal, engine, and heating and cooling systems. In a fleet of 1,000 vehicles, this expense would equal an increase in maintenance spend of more than $120,000 per year.

In short, budgeting for maintenance not under warranty is unpredictable, especially if routine maintenance does not follow recommendations. If the ultimate decision is to extend vehicle cycling, implementing a fleet maintenance management program is recommended to handle the repair negotiations, post-warranty recovery, and above all else, managing all the calls that will significantly increase. In the case previously cited, the number of repairs rose by 329 in 2009, or more than one call per business day (assuming a 260-day business calendar and a call required for every repair). The total number of repairs in 2009 for this fleet was 3,375 in 2009, or if using a 260-day cycle, almost 13 calls per day.

Impact on Fuel Efficiency

There are a multitude of reasons why an optimal replacement strategy is beneficial. Factors such as reduced fuel, maintenance, and downtime spend, plus improved safety features are just a few factors. Ancillary benefits include improved corporate image and driver morale. Deeper volume pricing discounts may be negotiated with the OEM of choice as vehicle order volume will increase.

The impact on fuel efficiency created by extended vehicle replacement cycles is two-fold:
  • New model-year vehicles are continuously achieving better fuel economy.
  • As an existing vehicle ages, the fuel economy deteriorates due to the increased inefficiency of the aging vehicle. New model-year vehicles get better fuel efficiency.
According to the Environmental Protection Agency (EPA) Web site (www.epa.gov), large sedans such as the Taurus, Impala, etc., have been realizing better average fuel economy year-over-year for the past five years due to a variety of factors, including lighter-weight vehicles and vehicles designed to run more efficiently. (See Chart 3.) In addition, car manufacturers are continuously developing and introducing new configurations, including more hybrid vehicles, to add to their vehicle lineups. Compliance with the changing CAFE standards will continue this trend.

As a vehicle ages, the performance of the vehicle deteriorates, affecting fuel economy. Declining performance, such as with spark plugs, injectors, and more importantly fuel systems and engines may reduce fuel economy, in some cases, markedly so when the vehicle gets very poor or no routine maintenance. Some industry data suggests vehicles can lose up to 1 percent or more fuel economy per year. Future fuel price increases will exacerbate the cost of the additional fuel expense.

For example, Chart 4 illustrates declining fuel economy at 1 percent per year for four years for a large sedan, while fuel prices increase by an inflation rate of 10 percent annually. Or, if starting at $2.90 per gallon today, a gallon of gas will cost $3.86 four years from now. Starting in the second year, the additional fuel cost per vehicle per year would increase $73 per vehicle and by the fourth year, $90 per vehicle per year. (See Chart 5.) For a fleet of 1,000 vehicles, this increase would result in $90,000 of additional fuel costs per year versus replacing the unit with a new model-year vehicle.

When a fleet manager extends replacement cycles, he or she gives up cost savings associated with a more fuel efficient-vehicle, whether for another make and model or with a similar replacement model as shown in Chart 6.

Safety and Ergonomics

As computer technology has increased exponentially, innovations regarding vehicle safety have come along with it. Pioneering features (such as traction and stability control, side air bags, etc.) on the most high-end vehicles just five or 10 years ago are now standard on even the most basic vehicles and across all vehicle classes from executive sedans to compact SUVs. Certainly, vehicle safety is paramount, so these enhancements make today's vehicles better, and far safer for the driver and occupants, than ever before.

The list of benefits from increased vehicle safety in newer vehicles is a long one: side air bags, anti-lock brakes, stability control, tire pressure monitoring systems, etc. These safety features are directly beneficial to the consumer market, as highway fatalities per mile driven are at the lowest rates since the 1950s. But are there any disadvantages to today's technological wizardry in terms of improving safety?

For one, as technology applies to used vehicles, older vehicles can be seen as less safe. Keeping fleet vehicles for longer cycles means drivers operate vehicles without the advanced safety features of current model-year counterparts. However, as in-vehicle technology increases, the cost to repair (such as in a collision) also rises dramatically.

Ergonomically, today's cars and trucks also have come a long way from just five years ago. Ancillary items, such as iPods, can now be used in most any vehicle. In addition, manufacturers have done much to make the driving experience more ergonomically sound with the advent of systems that integrate cell phones, navigation systems, and radio.

Even in vehicles without a system integrating all the entertainment functions, significant improvements have been made to features such as navigation systems. These include capabilities such as real-time traffic alerts and touch-screen monitors, all designed with the intent of keeping the drivers' eyes on the road ahead.

One major drawback of keeping older vehicles in service is missing out on the productivity features of today's vehicles.

Leveraging New Technology

The benefits of newer vehicle engine technology are often overlooked in the decision to extend or delay vehicle replacement. With fuel one of the largest fleet operating costs, advanced engine technologies offer opportunities to reduce fuel spend through improvements in mpg.

Utilizing EPA data, combined fuel economy ratings for popular fleet vehicles shows an mpg improvement from a 2005-MY to 2010-MY vehicle of 8 percent. For a typical 500-unit fleet driving 20,000 miles per year, this improvement translates to a significant annual savings of about $100,000 based on a fuel price of $2.75 per gallon. As fuel prices increase, the impact becomes greater. With CAFE standards rising by 30 percent over the next six years, the effect of vehicle replacements on operating costs will continue to increase.

CAFE data is the sales-weighted average fuel economy, expressed in miles per gallon, of a manufacturer's fleet of passenger cars or light trucks with a gross vehicle weight rating (GVWR) of 8,500 lbs. or less, manufactured for sale in the United States, for any given model-year.

To combat rising fuel prices, combining a right-sizing model with an increased focus on mpg can aid with selector list evaluation. Fleets taking advantage of new engine technologies by replacement and moving to a smaller class of vehicle have on average realized a 10-percent reduction in both fuel spend and carbon emissions resulting from mpg improvements.

Impact on Company Image & Driver Morale

Starting with the assumption a given fleet is currently operating under a cycling policy established as "optimum" based upon the company's culture and goals and the fleet is now considering extending the lifecycle of its vehicles, it is further assumed, for these purposes, the fleet is knowingly, by choice, considering moving from "optimum" to something less. Such a decision is basically a "roll of the dice." Any short-term gain in reducing costs will ultimately not be offset by higher costs. For some, taking this chance may be worth the gamble for the potential quick win, but typically will not serve the fleet well in the long run.

Before the decision is ultimately made, many issues must be considered beyond "hard" costs. The "soft," but very real, costs of extending a fleet's lifecycle could include the potential negative impacts on the company image and driver morale. The degree of impact depends upon the severity of the change, the expected duration of the new policy, and the driving force behind the change.

If the driving force is unique to the company (i.e., drop in sales causing need to reduce expenses) and the change is not severe and expected to be temporary, most drivers likely will appreciate the situation and be happy to do their part to contribute. If the cause is more widespread (i.e., industry-wide), again, drivers will tend to accept the change and for a longer duration.

The more severe the change and the greater the expected length of the policy change, the greater the likelihood of negative impacts. As we all know, vehicles can be very personal, and for some industries, an important influence on recruitment and employee retention. The cost can be significant if it causes losing a top sales performer to competition that offers a driver-perceived better fleet vehicle/policy.

The cost will not hit the fleet's budget, but could have a dramatic impact on the company. Likewise, should the vehicle (or lack thereof due to breakdowns) impact the driver's ability to earn commissions or other compensation (i.e., route sales, services), clearly the situation would cause morale issues and again, the potential loss of valued employees - not to mention the cost of hiring and training replacements.

A company's image could also suffer as vehicles age, wear out, break down, and at the extreme, appear unsafe. Such an appearance can be interpreted as the outward signs of a less-than-successful company. The impact, of course, is greater when clients, customers, partners, vendors, etc., are exposed to the fleet as passengers or when the vehicle is on the road or parked in their facilities. Oftentimes, the driver and company vehicle may be the only tangible exposure someone has to the company, and as such, can have a significant impact on how the company is viewed by the outside world. It is important the vehicle's general perception is aligned with the desired perception of the company.

Further, regarding safety, should the extension of the cycle go to the point where vehicles are unreliable and proven unsafe, the liability exposure to the company is immeasurable.

Each company and fleet is different, so there can be no one answer to the question of the optimum cycle policy, and the impact of extending a policy will vary. As consideration is given to making a change, it is prudent to solicit input from all those who might be affected, directly or indirectly. It should not be solely done on the basis of bottom-line impact on the cost of the fleet. Sales, service, HR, risk management, and any other stake-holding departments should participate in the evaluation.

Alternatives When Extending Vehicle Lifecycle

When facing a limited budget for vehicle replacements, alternatives are available to simply extending the lifecycle of the vehicle. Dollars can be stretched further by:
  • Leveraging remarketing opportunities. Despite the challenges of today's financial conditions, there are opportunities for leveraging the current recession as part of the cycling plan. With many fleet managers extending vehicle replacement cycle, the result is a short-fall of lower-mileage used vehicles. This decreased supply - coupled with a lack of new product inventory - presents a rare opportunity for fleet managers to take advantage of a stronger-than-expected used-vehicle market
  • Body transfers and refurbs. Some fleets perform refurbs on specific types of chassis to improve overall lifecycle expenses. Body swaps are more common and necessary when the upfit is more customized than the chassis. This strategy can decrease capital expenditures.
  • Route optimization. When applicable, fleets may reduce miles driven through route optimization. This strategy frees up vehicles with remaining life for reassignment as replacements for aged units.
  • Long-term rentals. Vehicles without extensive upfitting can be substituted with long-term rentals - at least until the next year's budget allows replacement. This tactic reduces major maintenance expenses on vehicles that have reached the end of their lifecycle.
  • Proper financial analysis. This identifies when these options make fiscal sense in specific circumstances is necessary.

Managing Costs at Fleet & Vehicle Levels for Optimal Operations

Changing factors, including business, drivers, the automotive industry, and the economy, create the need to manage costs both at the fleet as well as the vehicle level to realize the optimal point of operation.

Extending vehicle cycles can be a short-term solution in tough economic times. Fleets taking a macro look at all costs and leveraging analytical tools can model and execute strategies that reduce costs with current or even reduced cycles.

These tools include:

Scorecarding. The ability to consolidate and trend all the historic costs factors into a single view to leverage with management is critical to understanding and communicating how fleet age impacts each cost category.   

Benchmarks. Peer and industry benchmarks provide insight into overall performance and help uncover potential changes to long-term strategy.
Lifecycle Optimization Modeling. Understanding the "what-if" of vehicle replacement must be leveraged with the overall projection of holding a vehicle.

By leveraging these tools, additional strategies emerge to help pinpoint the optimal replacement points, given the current demands.
Incentive Leverage. A fleet that orders more often can be in the position to leverage larger-volume incentives with manufacturers, generating lower capitalized costs.

Carbon Reduction. Many organizations focus on reduced emission levels, taking advantage of new technology sooner to achieve meaningful fuel efficiency and carbon reduction goals.

Vehicle Right-Sizing. Influenced by economic and environmental factors, many fleets select smaller vehicles with more efficient engines and lower capitalized costs.

Equity Position. The difference between a vehicle's fair market value and the remaining depreciated book value is equity, which can be leveraged in the future fleet operations. Currently, used-vehicle inventories are at favorable lows, with fleet sales now the largest supplier of vehicles to the used-vehicle marketplace.

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Lynx Telematics is an OEM that controls design, engineering, firmware, software development, IT support and manufacturing processes of our product, allowing us to produce the highest quality product in our industry, while offering our customers competitive pricing.

As your partner, we provide ongoing training and support to insure that the product is properly sold to the end user, maximizing the re-sellers profitability.

As one of the pioneers in telematics technologies, Lynx Telematics provides our clients with powerful end-to-end vehicle telematics tools. Our technology offers a real solution that delivers safety, saves money and provides an unprecedented level of peace of mind to our customers. 
 
Our product, Lynxsafe, is the newest and most advanced in-vehicle communication system currently on the market. It combines GPS/satellite and GSM cellular technology to provide users and family members with immediate access to real-time information delivered directly via any internet enabled device including I Phone and Android smart phones.

All of our devices benefit from the innovation of U-Blox technology and a 3D Accelerometer, providing the industry’s most accurate pin point locating technology to within a 3 ft. radius.

Vincent Rush, Lynx Telematics, 
Cincinnati, Ohio
(866)-314-0461